HUMPHREY V BENNETT(COPYWRITER, SCREENWRITER, RADIO/AUDIO SCRIPTWRITER, NEWS WRITER-concepts to creation-) Gaining the focus of your clients and consumers eyes will immediately grant you access to their mindshare. Impact is everything. Whatever stories and content you create, what impact will it have on those who engage with it.

Know where your target audience are more likely to consume your advertising and marketing output and connect with them on those particular platforms. Go directly to your segment and create content specifically geared towards the consumption patterns of the platform. Don't expect them to come to you.-HUMPHREY V BENNETT